Our Story

Welcome to Soft Meets Bold Coffee, where passion meets pleasure in every sip of coffee. Born and raised in the vibrant landscapes of Brazil - São Paulo, coffee has always been more than just a beverage to me—it's a part of who I am. As a child, I grew up surrounded by the rich aroma of freshly brewed coffee, thanks to my uncle's small coffee farm nestled amidst the lush greenery of Brazil.

One memory that stands out vividly in my mind is the towering coffee tree that once graced the front of my childhood home. Its sprawling branches bore witness to countless memories, from lazy afternoons spent playing beneath its shade to the enchanting sight of its delicate blossom flowers and vibrant coffee cherries. Although I didn't fully appreciate its beauty at the time, the allure of that coffee tree stayed with me, quietly igniting a passion that would shape my future.

My journey with coffee truly began when I envisioned creating a unique space for interior decor enthusiasts like myself. With a sharp eye for detail and a talent for creative design, I dreamed of crafting a space where clients could not only indulge in exquisite decor but also savor the finest coffee, freshly roasted and served with love. As I delved deeper into the world of interior decor, the idea of roasting my own coffee became a tantalizing prospect, drawing me further into the complexities and nuances of the coffee world.

Coffee, I discovered, is a symphony of flavors, history, and aromas—a world as intricate and captivating as fine wine. The process of roasting coffee, with its mesmerizing aromas and rich hues, captured my heart completely. I found myself falling in love with every aspect of coffee, from its origins to its diverse flavor profiles.

At Soft Meets Bold Coffee, we believe in the power of pursuing your passions, no matter how disparate they may seem. By embracing both interior decor and coffee roasting, we invite you to join us on this bold and unique journey where love for coffee meets a passion for design. After all, there's nothing quite like starting your day with that first, invigorating sip of coffee—it's a ritual that brings joy and inspiration to each moment. While we may not have a physical storefront (yet), our virtual doors are always open to coffee enthusiasts from around the world. From our beginnings in NYC Long Island City Queens to wherever your coffee journey takes you, we're here to inspire and delight with our curated selection of specialty coffees and creative designs. Join us as we embark on this exciting adventure together!

So here's to following your heart, embracing the unexpected, and savoring every drop of life's rich brew. Welcome to Soft Meets Bold Coffee, where coffee dreams come to life.

Cheers,

Thálita

Nurturing Roots: Exploring Coffee's Natural Beauty

  • Coffee Tree Memories: Family Moments

    This cherished photo captures a pivotal moment from my childhood in Brazil, a memory deeply intertwined with my passion for coffee.
    Surrounded by the verdant foliage of our family's coffee tree, I stand proudly in the middle, transported back to the origins of my love affair
    with this beloved beverage. Amidst my cherished family—my father, sister, aunts, and uncle—I am reminded of the rich heritage and traditions that have nurtured my connection to coffee. From an early age, I was immersed in the sights, sounds, and aromas of coffee
    cultivation, igniting a lifelong passion that continues to shape my journey today. This snapshot symbolizes the humble beginnings of Soft
    meets Bold coffee—a brand built on a foundation of family, tradition, and an unwavering love for coffee. Join me as we celebrate the artistry and
    allure of coffee, one cup at a time.

  • Divine Aroma: The Scent of Coffee Blossoms

    Before coffee beans are harvested and roasted, they begin as delicate blossoms on coffee trees. These blossoms, imbued with a sweet fragrance, mark the start of the coffee-growing journey. As they fade, they give way to small, green coffee cherries, which eventually ripen into the beans we know and love. This natural process not only yields the coffee we enjoy but also highlights the beauty and complexity of coffee cultivation.

    Coffee flowers are known for their sweet, jasmine-like fragrance, often accompanied by subtle hints of citrus and floral notes. However, the exact scent may vary depending on factors such as the coffee variety, growing conditions, and environmental influences.

  • Drying Stages of Coffee

    Amidst the serene beauty of the coffee farm, where the air is infused
    with the aroma of freshly harvested beans, lies a crucial stage in the
    coffee-making process. Here, under the warmth of the sun, coffee beans
    undergo the meticulous honey process, a method that imbues them with
    unparalleled sweetness and complexity. In this image, the wooden
    structures serve as a stage for the beans to dry, each one basking in
    the sunlight, slowly transforming into a masterpiece of flavor. This
    snapshot captures not just a moment in time, but the essence of our
    commitment to quality and craftsmanship in every batch of honey process coffee we produce.
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